Selokhu i-Musical.ly yahlanganiswa ne-TikTok okungeye-ByteDance, uhlelo lokusebenza lukhule kancane kancane ngesivinini esisheshayo ukuze lube olunye lwezinhlelo zokusebenza ezidume kakhulu namasayithi ngo-2023. Ngamavidiyo amaningi ahlukene futhi kunjalo, okuthandwayo kusethiwe. kusuka ku-TikTok, kulula ukubona ukuthi kungani abantu abaningi beyisebenzisa. Nakhu ukuvela kweTikTok.
Okuqukethwe
Isingeniso
Esimeni esishintshashintshayo senkundla yezokuxhumana, inkundla eyodwa isanda kubamba ukugqama komhlaba wonke: TikTok. Ngamavidiyo ayo anosayizi wokuluma, izinselelo ezihehayo, nokuqukethwe okusha, i-TikTok isiphenduke into yamasiko, ibumba indlela esisebenzisa ngayo futhi sidale okuqukethwe.
Nokho, indaba TikTok Ukuziphendukela kwemvelo kungaphezu nje kokuthambekela okudlulayo; yindaba yokuzama, ukuzivumelanisa nezimo, kanye nokuthinta ukuzola. Kulesi sihloko, sizongena ngokujulile ekuziphendukeleni kwemvelo TikTok, ilandelela izimpande zayo kweyake yaduma Musical.ly esimweni sayo samanje njenge-juggernaut yomhlaba wonke.
Musical.ly: The Precursor
Imvelaphi ye-TikTok ingalandelelwa emuva kuhlelo lokusebenza olubizwa Musical.ly, eyasungulwa ngo-2014 ngu U-Alex Zhu futhi Luyu yang. I-Musical.ly ivumele abasebenzisi ukuthi benze amavidiyo omculo amafushane, avunyelaniswe ngezindebe—umqondo owathola ukuthandwa ngokushesha phakathi kwabasebenzisi abasha. Ngo-2016, uhlelo lokusebenza lwaziqhenya ngabasebenzisi ababhalisiwe abangaphezu kwezigidi ezingu-90, ikakhulukazi ku- I-united states.
Inkomba: IWashington Post
I-ByteDance Acquisition
Emcimbini obalulekile ngo-2017, Beijing-inkampani yezobuchwepheshe ByteDance bathole i-Musical.ly, bayihlanganisa nohlelo lwabo lwevidiyo olufushane, i-Douyin (eyaziwa ngokuthi i-TikTok ngaphandle China). Lokhu kuhlanganisa kwabeka isisekelo sohlelo lokusebenza esilwaziyo namuhla.
Isinqumo se-ByteDance sokuhlanganisa lezi zinkundla sibonakale siwubuhlakani. Ngokusebenzisa amandla ahlukile ento ngayinye, badale inkundla yamandla yezokuxhumana ebhekelela ababukeli bamazwe ngamazwe kanye namaShayina. Konke lokhu kudlale indima enkulu ekuziphendukeleni kwe-TikTok.
Izikhombo: I-New York Times
Ukuqhuma kweTikTok
Ngokwethulwa ngokusemthethweni kwe-TikTok ngo-2018, yadlula ngokushesha Musical.ly izimpande. I-algorithm yohlelo lokusebenza, eqhutshwa ukufunda komshini, iphumelele ekuqondeni izintandokazi zabasebenzisi kanye nokuhlunga okuqukethwe, okuholela ekubandakanyekeni komsebenzisi isikhathi eside.
Ngokungafani nabanduleli bayo, i-TikTok inikeze anhlobonhlobo amathuluzi okudala, kusukela ekuvumelaneni komculo kuya emiphumeleni yokubuka, okuvumela abasebenzisi ukuthi bakhulule ubuhlakani babo.
Reference: The Guardian
Ukuduma Kwembulunga yonke
Isikhalazo se-TikTok asigcini kunoma iyiphi indawo yabantu noma indawo. Kusukela ezinseleleni zomdanso ezifana ne-"Renegade" kuya kumathrendi avamile afana ne-"Sea Shanty TikTok," uhlelo lokusebenza ludale umphakathi wabasebenzisi nabadali bomhlaba wonke. Osaziwayo, abagqugquzeli, nabantu abajwayelekile ngokufanayo bathutheleke ku-TikTok ukuze bazibandakanye nefomethi yayo esebenzisanayo nejabulisayo.
Inkomba: BBC
Izinselelo Nezingxabano
Ukukhuphuka kwe-meteoric ye-TikTok akuzange kube ngaphandle kwezinselelo zayo ezifanele. Ukukhathazeka kobumfihlo, izinsolo zokucwaninga, kanye nemibuzo mayelana nokuphatha kwayo idatha yomsebenzisi kudonsele ukucutshungulwa kohulumeni nezinhlangano ezilawulayo emhlabeni jikelele. Kodwa-ke, i-TikTok iphendule ngokusebenzisa izinqubomgomo eziqinile zokulinganisela okuqukethwe nokusebenzisana neziphathimandla zamazwe ngamazwe.
Izikhombo: Reuters
Ikusasa leTikTok
Njengoba i-TikTok iqhubeka nokuvela, ibhekene namathuba amasha nezinselelo. Izici zayo ezikhulayo ze-e-commerce, ukubambisana nemikhiqizo, namandla okusakaza bukhoma kubonisa inhloso yokwehluka ngalé kwamavidiyo amafushane nje. Umthelela wohlelo lokusebenza kusiko le-pop, umculo, nokuzijabulisa nakho kuhlala kungenakuphikwa.
Isiphetho
Uhambo lwe-TikTok lusuka ku-Musical.ly luya endaweni yomhlaba wonke luwubufakazi bokuvumelana nezimo namandla okuqukethwe okukhiqizwa umsebenzisi. Eminyakeni embalwa nje, iye yalungisa kabusha inkundla yezokuxhumana, yathwebula izinhliziyo nezikrini zezigidi emhlabeni wonke. Ukuvela kwayo kukhombisa ukubaluleka kokuhlala uhambisana nokuthandwa ngabasebenzisi nokusebenzisa amandla obuchwepheshe obusafufusa.
Njengoba i-TikTok iqhubeka nokubumba isimo sedijithali, isebenza njengesikhumbuzo sokuthi into enkulu elandelayo ezinkundleni zokuxhumana kungenzeka kube ukuchofoza okumbalwa nje. Indaba ye-TikTok isekude ukuphela, futhi singalindela kuphela ukuthi izoqhubeka kanjani nokuchaza kabusha okuhlangenwe nakho kwethu okuku-inthanethi eminyakeni ezayo.
Okuthunyelwe okuhlobene ne-Evolution Of TikTok
Nakhu okunye okuthunyelwe okuhlobene ne-Evolution ye-TikTok.
Shiya amazwana